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Course Reserves: MARKETING

Course reserve material, including textbooks, available by campus for in library use.

MAR 1011 -- Principles of Marketing

Bundle: Marketing, Loose-Leaf Version, 20th + MindTap, 1 Term Printed Access Card by William M. Pride; O. C. Ferrell
ISBN: 9780357256206

Publication Date: 2020

MAR 3803 -- Marketing for Managers

Contemporary Marketing, Update 2015 by Louis E. Boone; David L. Kurtz
ISBN: 9781305081840

16th Edition
Contemporary Marketing by Louis E. Boone; David L. Kurtz
ISBN: 9781305075368

Publication Date: 2015-01-05

17th edition

MKA 2511-- Principles of Advertising

Advertising and IMC by Moriarty, Mitchell and Wells
ISBN: 9781323069462

10th edition - Custom edition for PHSC